Multiple processes must come together for a nonprofit housing project to reach completion. Running a successful donation campaign is one of the first steps that must be done. If you're in charge of raising funds for a housing project, these tips will help ensure your donation campaign reaches its goal.
Provide Exact Numbers
Before you ask anyone for donations, make sure you have the exact numbers for the campaign. Get quotes for the project so that you know how much it'll cost to complete and how much has been raised thus far. Also, have a timeline of how long the project will take.
Many people will want to know the overall picture, and you can't provide a detailed overview without knowing the relevant financial figures. Being able to provide definitive information will also make you look put together, which will give donors confidence that your nonprofit is prepared.
Help People Picture Their Donation's Impact
While you need to know your numbers, images are equally important. Numbers ultimately are abstract, and helping people picture their donation's impact provides a more tangible understanding of their impact.
You can easily help people picture their donation's impact by correlating donation amounts with what the amounts can pay for. For instance, you might share that one donation amount pays for a light fixture and another for an appliance. Larger amounts might pay for a complete room or entire unit. These let people take pride in what they funded for the project.
Publish Success Stories
If your nonprofit has successfully completed previous housing assistance projects, share success stories from those projects. Stories will provide a track record for the organization, and personalize the projects. A track record gives donors confidence, and personal stories can create an emotional connection with the project's impact.
Publish stories both in local press and in internal documents. Articles in local newspapers and magazines will build goodwill and increase visibility within the community. Internal documents can be used when making pitches to donors.
Get Some Big Donations Early
People may be hesitant to be among the first donors, but you'll have to secure a few initial donations. Rather than getting a bunch of small early donations, try to get a few major donations at the start of your campaign.
Although you have the same challenge of securing the first donations, you only have to do this a few times if you target big donations. After just a few donors commit, you can have momentum for the campaign.
For more information about running a nonprofit housing assistance donation campaign, contact a local organization.Share